Scratch Card Marketing for Indian Brands
What is a scratch card marketing link?
A digital scratch card lets a visitor reveal an offer by interacting with a card on their phone or computer. LinkTrack can combine this experience with a tracked link and an optional lead form.
Start with a real offer
Choose a discount or benefit you can honour. State eligibility, the redemption deadline, exclusions, and how the customer claims it. Do not imply everyone wins a valuable prize if that is not what your campaign provides.
Prepare your campaign
- Create a tracked link and choose the scratch-card experience.
- Enter the offer and destination.
- Configure lead capture only when needed.
- Explain what the collected information will be used for.
- Test the reveal and destination on a phone before sharing.
Measure more than engagement
Report link visits, card interactions, captured leads, and redeemed offers separately. These steps describe a funnel but are not interchangeable. A revealed discount does not prove an order was placed.
Use local distribution thoughtfully
Share separate links through WhatsApp messages, store QR codes, and social posts. Compare performance over the same period. Approximate city or pincode trends can suggest where to test a local offer; they should not be used as exact personal locations.
Follow up responsibly
Ask permission before sending promotional follow-ups and give people a way to opt out. Keep lead collection limited to the information you actually need. Compare results with a normal offer link to learn whether the interactive experience helped.
See LinkTrack features and the QR tracking guide to connect online and offline placements.
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