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Free UTM Builder for Campaign URLs

Add utm_source, utm_medium and utm_campaign to any link so Google Analytics shows exactly which post, ad, email or WhatsApp broadcast sent each visitor.

Fill in the starred fields to build your link.

UTM parameters explained

Parameter — Answers — Example

utm_source — Which site or app? — instagram, google, whatsapp

utm_medium — What type of traffic? — social, cpc, email, broadcast

utm_campaign — Which campaign? — diwali-sale-2026

utm_content — Which ad or link? — reel-1, banner-top

utm_term — Which keyword? — saree online

A naming system that keeps reports clean

Decide your source and medium names once and share them with your team (for example: always whatsapp / broadcast, never WA / bulk).
Put the date or season in the campaign name: pongal-2026, nov-week2.
Use utm_content for creatives — reel-1 vs reel-2 shows which video worked.
Never tag links between pages of your own website; it overwrites the real source of the visit.

Example

An Instagram story for a Diwali offer: source instagram, medium story, campaign diwali-sale-2026, content story-1 gives https://yourshop.in/offer?utm_source=instagram&utm_medium=story&utm_campaign=diwali-sale-2026&utm_content=story-1.

Go beyond Google Analytics

UTM tags only report visits that reach your website and load your analytics code. A tracked LinkTrack link counts the click itself, including on links to WhatsApp, Amazon or marketplaces where you can't add analytics. Free accounts show clicks by campaign, device and approximate city and state.

Frequently asked questions

What are UTM parameters?

Tags added to the end of a URL (utm_source, utm_medium, utm_campaign, and optionally utm_term and utm_content). Analytics tools such as Google Analytics read them to report where each visit came from.

Which UTM fields are required?

Source, medium and campaign. Term and content are optional: use content to tell two ads or links in the same campaign apart, and term for paid search keywords.

Should UTM values be lowercase?

Yes. Analytics treats 'Instagram' and 'instagram' as two different sources, which splits your reports. This builder lowercases values and replaces spaces with hyphens by default.

Do UTM tags work on WhatsApp and SMS?

Yes, if the link opens your website. Long tagged links look messy in chats, so many teams shorten them — a LinkTrack short link keeps the tags and also counts clicks before the visitor reaches your site.

Will UTM tags affect my SEO?

Use UTM links in campaigns, not in your own website's internal links. Search engines generally treat them as the same page when your page has a canonical tag.

Track every click — free

10 tracked links a month
1,000 tracked clicks a month
City and state click analytics
No credit card

Need more?

Starter ₹499/month: 100 links and 50,000 clicks a month, 1 custom domain
Pro ₹999/month: unlimited links and clicks, A/B tests, team of 3
Agency ₹4,999/month: white label and 10 client accounts